In this episode of Art of the Kickstart, we spoke with  Mr. Zel Crampton, the founder and CEO of Diggs. Diggs is a premium brand of innovative pet products and they're best known for their dog crate Revol, which actually launched five years ago. In this episode we learn what Zel is doing differently as he launches for a  second time on Kickstarter and what advice he has for all inventors looking to crowdfund successfully. Short on time? Here's what we talked about. The importance of having backers and community pre launch. Why they chose to do a Kickstarter as an established brand. How to stay focused and driven in difficult times. Links https://www.diggs.pet/ https://www.kickstarter.com/projects/424958948/revol-dog-crate-snooz-pad-a-dog-crate-revolution/ https://www.kickstarter.com/projects/424958948/enventur-an-inflatable-travel-dog-kennel https://www.instagram.com/diggspet/ Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases. Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejan, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earned more than $1 billion in sales over the past 20 years. Each week I interview a startup success story, an inspirational entrepreneur or a business expert in order to help you take your launch to the next level. The show would not be possible without our main sponsor ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the Hype Squad. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am joined again by Mr. Zel Crampton, the founder and CEO of Diggs. If you haven’t heard of Diggs, go check it out. They are a premium brand of innovative pet products and they’re best known for their dog crate Revol, which actually launched five years ago. We had Zel on the show five years ago, episode 236. So definitely check that out after this episode. But Zel’s been on the show. He’s a guest. He’s relaunching or launching another campaign, so this is his second campaign and second time on the show. So everybody, I want to give a real big warm welcome to Mr. Zel Crampton from Digs. Zelle, thanks so much for joining us today. Zel Crampton: Thanks for having me. Looking forward to it. Roy Morejon: Yeah,