On this episode of Art of the Kickstart, we have the privilege of speaking with Dr. Bruce Roesner, President and Co-Founder of Green Life Tech. With an impressive background in entrepreneurship and patents, Dr. Roesner introduces his latest Kickstarter innovation, "Fresh Defend Home." This countertop unit utilizes groundbreaking technology to extend the shelf life of fresh produce by reducing oxygen levels inside the container. Dr. Roesner also shares the product's versatility in preserving wine with separate containers. Discover how his expertise in electronics and patent litigation led him to develop this game-changing solution and join us on this captivating journey. Tune in to learn more about "Fresh Defend Home" and Dr. Bruce Roesner's remarkable story.   Short on time? Here's what we talked about. Discover the market need: With $240 billion in annual losses and 300,000,000 pounds of produce discarded daily, there is a pressing need to reduce these losses in the market. The Fresh Defend system operation and how it removes oxygen to delay ripening, providing an environmentally safe and cost-effective solution. How the technology offers individuals a practical way to extend the shelf life of their fresh produce at home. Links https://greenlifetech.com/ https://www.facebook.com/greenlifetech  https://www.instagram.com/greenlifetechcorp/  https://www.linkedin.com/company/greenlifetech-corp/ https://www.fundable.com/greenlifetech  https://www.kickstarter.com/projects/863239946/freshdefendhometm-keep-your-produce-fresh-up-to-5x-longer      Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome, entrepreneurs and startups, to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, President and Founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions, and earn more than $1 billion in sales over the past 20 years. Each week, I interview a startup success story, an inspirational entrepreneur or a business expert in order to help you take your launch to the next level.