Welcome to another edition of Art of the Kickstart! Today, we have a special episode featuring the co-founders of Estate 98, Andres and Jose Larine, sixth-generation coffee entrepreneurs from El Salvador. They recently launched their first product on Kickstarter—a specialty ultra-concentrated coffee that is impressing coffee enthusiasts worldwide. Join us as we explore their journey from discovering their ancestors' old-world coffee concentrate, "Esencia de cafe," to the creation of Estate 98 and their commitment to delivering an exceptional coffee experience to consumers.   Short on time? Here's what we talked about. Estate 98 was born from the entrepreneurial spirit of Andres and Jose Larine, sixth-generation coffee entrepreneurs from El Salvador. Inspired by their ancestors' use of "Esencia de cafe," an old-world coffee concentrate, they embarked on a mission to bring their own specialty ultra-concentrated coffee to the market. The Larine brothers combined their skill sets, Andres in marketing and sales, and Jose in operations, to create a brand that pays homage to their family's rich coffee heritage. Links https://www.instagram.com/estate98coffee/?hl=en https://www.youtube.com/@estate98coffee/ https://www.facebook.com/estate98coffee/ https://www.tiktok.com/@estate98coffee https://www.kickstarter.com/projects/2101990046/estate-98-ultra-concentrated-coffee-make-coffee-your-way www.estate98.com  Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy: Welcome, entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of interventions and earn more than $1 billion in sales over the past 20 years. Each week I interview a startup success story, an inspirational entrepreneur or a business expert in order to help you take your launch to the next level. This show would not be possible without our main sponsor ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out product hype.co and join the Hype Squad. Now let’s get on with the show.