On today’s episode episode of Art of the Kickstart we have a special guest Shawn True who is not only a personal trainer, but also an inventor. Shawn is a true trailblazer in the world of entrepreneurship and innovation. Join us as we explore his incredible journey with TruAbility and learn valuable insights on what it takes to understand your audience and know your product.    Short on time? Here's what we talked about. Hear the story of Shawn True, personal trainer turned inventor. * Learn how he provides affordable and accessible solutions tailored to his clients goals and how his background in customer service and psychology informs his personalized approach. * Hear his advice to entrepreneurs about finding enjoyable exercises and seeking support when needed. Links www.truability.net Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome, entrepreneurs and startups, to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales over the past 20 years. Each week I interview a startup success story, an inspirational entrepreneur or a business expert in order to help you take your launch to the next level. This show would not be possible without our main sponsor ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the HypeSquad. Now, let’s get on with the show. Good morning and welcome to another episode of Art of the Kickstart. Today I’m really excited because I am speaking with Shawn True who is not only a personal trainer, but also an inventor. He is the founder of TruAbility and part of the Chicago Inventors community, which we’ve had a few other members on the show today. Shawn, welcome to Art of the Kickstart. Shawn True: Thanks for having me, Roy. Roy Morejon: Let’s jump back. I know it’s been years, actually, since we ran in a crowdfunding campaign together and there were lots of learnings on that and I know we’ve both evolved in our businesses and family life and all of those sorts of things, but I’d love for you to give kind of a little bit of a background to our audience in terms of how you’re serving people today and how you’re finding solutions that complement their goals. Shawn True: Sure. Yeah.