Welcome to another exciting episode of Art of the Kickstart.  Today, we are delighted to introduce our guest, Laura Beauparlant, a true branding visionary. Laura is not only the founder of Lab Creative but also the author of the acclaimed book "Brand Chemistry." She is the creative force behind Brand Camp and has earned recognition as an award-winning international speaker. In this episode, we'll delve into the captivating world of branding and its vital role in selling or exiting your business. Laura will enlighten us on the significance of personal branding for founders and why it's an essential aspect of entrepreneurship. We'll also explore the art of building a powerful brand through the magic of storytelling. So, grab your metaphorical seatbelt, as we embark on a journey into the fascinating realm of branding with Laura Beauparlant.   Short on time? Here's what we talked about. In this episode, listeners will gain invaluable insights into the world of branding from the esteemed Laura Beauparlant. They will discover strategies for leveraging branding to sell or exit their businesses successfully, understand the profound importance of personal branding for founders, and learn the art of crafting compelling narratives to build their brand through storytelling. Join us for a deep dive into the multifaceted aspects of branding with a true expert in the field. Links https://www.labcreative.ca/ https://www.amazon.com/brand-chemistry-attract-right-clients/dp/1999574702/ https://www.instagram.com/LabCreativeInc/ https://www.linkedin.com/in/laura-beauparlant https://www.instagram.com/laurabeauparlant/ https://www.youtube.com/c/LabCreativeInc Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am super, super excited because I am speaking with the one and only Laura Beauparlant, the founder of Lab Creative, author of Brand Chemistry, the creator of Brand Camp, and an award-winning international speaker. She’s not just an amazing entrepreneur, she’s a true friend. I have traveled the world with this woman from the fjords of Greenland to the Sahara Desert of Morocco. So I’m super excited to have Laura on the show today. So Laura,