In this episode of "Art of the Kickstart," we're joined by Cristiano Magnoni, the founder of Crimagno and the creative mind behind the innovative KOBI shoe, recently launched on Kickstarter. Cristiano's lifelong passion for shoes led him from early designs in middle school to a career in industrial design and architecture, eventually bringing him back to his roots. KOBI isn't just stylish; it's eco-friendly, with uppers made from food chain waste, natural rubber soles, and biodegradable insoles. Comfort is paramount, guided by orthopedic studies, and the genderless design allows personalization through color choices. Join us for an inspiring conversation with Cristiano Magnoni about how passion, innovation, and sustainability converge in the world of footwear.   Short on time? Here's what we talked about. * Passion-Driven Journey: Cristiano shares his lifelong passion for shoe design, tracing his journey from a young student sketching shoe designs to his education in industrial design and architecture. His enthusiasm for shoes ultimately led him back to the world of footwear. * Sustainable Innovation: KOBI stands out as an environmentally friendly product with its use of innovative materials like uppers made from food chain waste, natural rubber soles, and biodegradable insoles. Cristiano emphasizes the importance of sustainability in today's production landscape. * Comfort and Distinctive Design: The KOBI shoe is designed for exceptional comfort, informed by orthopedic studies. Its genderless design offers a unique and recognizable style while allowing personalization through color choices. Cristiano discusses how these design elements set KOBI apart in the market. Links https://www.kickstarter.com/projects/151322302/kobi-designed-for-the-planet-and-perfected-for-your-feet * https://crimagno.com/ * https://www.instagram.com/crimagno_earth/ Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales over the past 20 years. Each week I interview a startup success story, an inspirational entrepreneur or a business expert in orde...