By 2030 the world population of menopausal and postmenopausal women is projected to increase to 1.2 billion, with 47 million new entrants each year, but according to a recent Forbes survey, a staggering 73% of women don't treat their menopause symptoms.   What about vaginal dryness, hot flashes, sleep disruptions, and skin changes?  Are we really putting up with this stuff?  There are some amazing women-led companies out there who are forging a path to normalizing the conversation and education around menopause symptoms.  It's one thing to be a female entrepreneur, but when you take that boldness and bravery and combine it with a passion for women's sexual wellness, menopause, and beauty, you get this week's guest. Michelle Jacobs is the co-founder and COO of the company Womaness, which has developed effective, science-based, and elegant products to support women from their heads to their toes.  She believes that we deserve to feel and look great at any age. In this episode Michelle and I discuss: - The genesis of Womaness and the process to secure capital - The science-backed research and market analysis needed to curate the product line - Womaness' best sellers and why customers love them - The personal impact of being a female founder  You can follow Michelle Jacobs and Womaness at: https://www.instagram.com/michelle_jacobs_womaness/ https://womaness.com/ https://www.instagram.com/mywomaness/ https://www.facebook.com/mywomaness Follow Asking for a Friend on Social media outlets: https://www.instagram.com/askingforafriend_pod/ https://www.facebook.com/askforafriendpod/ Please provide a review and share. This helps us grow! https://lovethepodcast.com/AFAF