The generation shift in membership
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“We’ve had hierarchies since caveman days when we deferred to the elders.” On this episode of Association Transformation, global generational strategist Sarah Sladek reminds Andrew and Elisa that times have definitely changed. Boards can no longer write-off younger members or next-gen prospects as “high-maintenance, non-joiners, lazy, or entitled.” Following the release of her latest book, Sladek reiterates that “...young people are your only succession plan!” Check out this nonprofit nerdfest all about association ageism, opportunities for sincere engagement, and the generation shift in membership, and be sure to get your copy of MemberShift: Why Members Leave and the Strategies Proven to Bring Them Back here https://a.co/d/9XRG6t6 Support the show
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Send us a textJoin Andrew and Elisa as they dive deep into the realities of association engagement with Nikki Walker, Global VP at MCI Group, unpacking the revealing insights from the 2024 Association Engagement Index (and some 2022 comparisons). Discover why younger members are less likely to...
Published 11/10/24
Published 11/10/24