Strategy is in no way exclusive to any one industry, organization, or tax status; in fact, it originates in the planning of warfare. So what can associations learn from military strategy? Elisa picks the brain of the amazing Robert Plante, US Army Special Forces Officer, former BrewerPrattSolutions intern, and now Director of Transformation and Restructuring at the Swaney Group. Bo shares the seven steps to military decision-making with us and reminds us to embrace agility because “no plan survives first contact with the enemy.” We also learn the definition of “ground truth” and how to apply the pareto principle to association strategy. We're ready for battle – a strategic battle! More on applying military strategy: https://www.army.mil/article/248339/applying_the_principles_of_war_to_business_transformation More on the Pareto Principle: https://www.investopedia.com/terms/p/paretoprinciple.asp Support the show