Description
Today we delve into ethical considerations around marketing coaching, including MLM-like tactics, pricing, and the pressure to charge high fees to recoup investments in programs teaching coaches how to market.
One particular thing I learned recently about this history of the coaching world is changing how I think about my own business. Even if you're not a coach, this will be an interesting episode!
Topics include:
Following up about last week's conversation with Samantha Pollack about ethics in marketingWhy some of the MLM accusations feel true (marketing coaches teaching coaches how to market to other coaches, etc)Courses focused on marketing and selling over coaching skillsWhy the industry doubled its prices some years ago due to JV/affiliate modelsAccessibility not just in terms of money but also how AuDHD folks consume content and integrate
Links mentioned in episode:
Survey about having bought courses/coachingContact form The four video podcasts by Rachael Kay Albers: Thomas Edison to Tony Robbins: The Online Business Family Tree, Six Figure Masterminds, Marie Forleo, and The Syndicate, ClickFunnels, Fake it 'til you make it, & Moneyball, Fix From Within or Burn It All Down? What Next?
Resources:
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