Hearing healthcare practitioners work hard to keep their practices busy. But more patients often equals less time for marketing, the very tool that brought them in. To avoid taking two steps back, practice owners must adopt smart marketing strategies instead of winging it. Having run and sold his successful practice, Brian Urban, President of CounselEAR, offers a unique perspective on the industry. In this episode, Brian will help us crack the code of sustainable practice growth. He delves deep into how to leverage marketing automation, tracking tools, and smart strategies to keep your practice growing, not scrambling. Brian Urban, Au.D., is the President of CounselEAR, an all-in-one system for practice management, reporting, record-keeping, and counseling. He also ran an audiology practice in Evanston, Illinois, before selling it in 2014. In this episode, Kevin and Brian will discuss: - The challenges he faced in growing his practice - The importance of building a strong professional network  - The challenges of growing an audiology practice in 2024 - Extending a personal touch for patient retention - Seamless online scheduling with customization - How he stays on top of the latest audiology tech - Marketing essentials for practice owners  - CounselEAR’s time-saving marketing automation tools - Tracking marketing efforts to ensure they’re converting to cash flow - His unconventional friend network hiring method  - Tools for managing a remote workflow - The importance of working with trusted advisors when starting a practice - The value of mastermind groups - The impact of CounselEAR’s claims remittance feature - The importance of recurring revenue and diversified income streams - Starting a private practice with a clear value proposition - And other topics… Brian Urban, Au.D., is President of CounselEAR, an all-in-one system for practice management, reporting, record-keeping, and counseling. Previously owning an audiology practice in Evanston, Illinois, Brian has been active in the audiology field since 2000. He is a past president of the Academy of Doctors of Audiology and a distinguished fellow in the Audiology Academy of the National Academies of Practice. Brian has shared his expertise at many state and national conventions, covering topics such as patient counseling, documentation, HIPAA compliance, and physician marketing. Connect with Brian: Brian’s LinkedIn: https://www.linkedin.com/in/drbrianurban/  Resources Mentioned: CounselEAR’s website: www.CounselEAR.com Academy of Doctors of Audiology (ADA): https://www.audiologist.org/   The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.