Struggling to raise prices despite rising costs, build a cohesive team with shared values, or keep pace with technology? Ross Cushing has seen it all on his journey building one of America’s largest private audiology practices. In this episode, Ross shares his early mistakes and his best strategies for growing a successful audiology practice today. Ross Cushing is the founder and CEO of Live Better Hearing & Balance, with over 26 locations across multiple states. He is a sought-after speaker on practice management and frequently shares his entrepreneurial insights. In this episode, Kevin and Ross will discuss: - His journey to audiology - Challenges in the early stages of a practice - Building trust and team development - His early struggle to manage his practice’s cash flow  - Goal setting for sustainable practice growth - The value of developing relationships with physicians - Authentic marketing for private practices  - His approach to hiring  - Challenges and strategies for pricing hearing aids - Tips for building a cohesive work environment - How to capitalize on emerging trends in audiology - Networking and mastermind groups - And other topics… Ross Cushing is the founder and CEO of Live Better Hearing & Balance, one of the largest private audiology practices in the United States. He opened his first practice in 2007 after working for industry leaders. Under his leadership, Live Better has grown to over 26 locations across multiple states. Ross has also served as the state audiologist for Maryland prisons for 12 years. He is a sought-after speaker on practice management and frequently shares his entrepreneurial insights.  Connect with Ross: Ross’s LinkedIn: https://www.linkedin.com/in/rosscushing/  Resources Mentioned: Live Better Hearing Website: https://livebetterhearing.com/  Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996  Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish: https://amazon.com/Scaling-Up-Companies-Rockefeller-Habits/dp/0986019526  Traction: Get a Grip on Your Business by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837  Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson: https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.