In this episode of the Auto Shop Marketing Pros Podcast, host James Griffin dives into the big question: Should your auto shop use Google Ads for auto hail repair? We take a deep dive into how Google Ads can help auto shops like yours attract more customers and boost revenue by targeting specific search terms like “auto hail repair.” Whether you're a PDR technician, auto body shop owner, or hail damage repair specialist, this video will give you insights into using paid search effectively. James walks through the steps of using Google’s Keyword Planner to assess search volume and cost-per-click (CPC) for relevant keywords. We focus on a real-world example from Austin, Texas, showing you how to narrow your ad targeting to reach local customers who need hail repair services. You'll learn how to evaluate whether it's worth investing in Google Ads by analyzing monthly search volume (15,000+ searches), expected costs ($5 to $19 per click), and potential customer conversion rates. In this video, you’ll discover: How to use Google Ads Keyword Planner to find relevant keywords for your auto hail repair services. What search volume and keyword variations tell you about market demand. The cost breakdown for running Google Ads and how to maximize your ad budget. Why even a small percentage of conversions from search ads can generate thousands in revenue. If you're in the auto repair business and want to know how Google Ads can help you grow, this video is a must-watch. Whether you're based in Austin, San Antonio, Houston, or anywhere else, this strategy applies to your market. Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence.  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just starting out your Auto service business or have limited resources for marketing Check out our Auto Shop Marketing Secrets Course. This course is based on our experience helping various auto shops including: auto body shops, auto repair shops, paintless dent repair, detailers, customs shops, and more. It has 49 step-by-step lessons and guides designed to help Auto Shops: Increase Your Shop’s Car Count, Get More Calls, More Quote Requests, More Customers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:   Schedule an Auto Shop Strategy Session to discuss how we can help your auto shop increase it's car count. This is a one-on-one session specifically for Auto Repair Shops, Auto Body Shops, Paintless Dent Repair Shops, Detailers, and Auto Customization shops. The goal is for you to generate more leads through more calls and more quote request, to ultimately drive more sales and profits. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to schedule now.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠