In this episode, we share the audio of the 2024 Veterans Day Ceremony speech in Nixa, Missouri given by James Griffin. James was the guest speaker as a retired 21 year Navy Commander. Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence.  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just starting out your Auto service business or have limited resources for marketing Check out...

In this episode of the Auto Shop Marketing Pros podcast, we get a quick recap of our 2024 Auto Shop Growth workshop. Learn how to build a strong online presence, move beyond referrals, leverage Google and Facebook ads, automate your lead follow-up, and implement customer tracking software. These insights, drawn from our latest workshop, will help you get more calls, increase customer count, and ultimately grow your auto shop. Discover actionable strategies on: Creating a professional...

In this episode of the Auto Shop Marketing Pros Podcast, host James Griffin dives into what the recent presidential election could mean for auto shop owners. But here’s the bottom line—success doesn’t depend on who’s in the White House; it depends on the actions you take. James shares strategies to help auto shop owners get in front of high-intent customers with a strong online presence, targeted advertising through Google and social media ads, and a consistent approach to lead generation....

"Mastering Google Ads: Proven Strategies for Auto Shops to Attract New Customers" Spotify Description: In this episode of Auto Shop Marketing Pros, James Griffin shares proven Google Ads strategies that help auto shop owners drive more calls, quote requests, and new customer appointments. James delves into why Google Ads are crucial for auto repair shops, auto body and collision services, paintless dent repair, detailing, and custom auto shops looking to reach customers who are actively...

In this episode of the Auto Shop Marketing Pros Podcast, we explore the most effective strategies for auto shop owners to attract more customers. From Google Ads to Facebook, we break down why traditional marketing methods—like mailers, flyers, and billboards—often fall short in today’s digital world. James Griffin discusses: The two primary ways to reach customers: search-based advertising and social media The cost comparison between digital ads and traditional marketing Real-life...

In this episode of the Auto Shop Marketing Pros podcast, host James Griffin dives into the importance of setting real, measurable goals for your business and personal life. Whether you want to double your income, lose weight, or grow your auto shop's car count, James shares practical advice on how to define clear, actionable steps to achieve success. Learn how to write down your top 10 goals for the year and create a plan to take consistent action towards them. This episode is perfect...

In this episode of the Auto Shop Marketing Podcast, we dive deep into the importance of focusing on lead measures—the actionable steps that drive growth and revenue in your auto shop business. Too often, business owners focus solely on long-term goals, such as revenue or profit growth, without considering the daily actions needed to achieve those results. We'll guide you through: Identifying the lead measures for your business. How to track the number of leads needed to reach your...

Today's episode is a throwback to the video series Cadillac Confessions. In this episode of Cadillac Confessions, host James Griffin delves into the essential principle that sets successful people apart: they are willing to do what unsuccessful people are not. Success means different things to different people, but at its core, it's about making progress toward your personal goals and improving your life in meaningful ways. James reflects on feedback from his previous episode, where he...

In this episode of the Auto Shop Marketing Podcast, we dive into an essential strategy for auto repair shops looking to attract more customers. James shares a real-life example of a paintless dent repair business struggling to bring in clients despite having multiple websites. We explore why relying solely on websites without optimizing for search doesn’t work and how using Google Ads can instantly connect your business with customers already searching for your services. Tune in to...

In this episode of the Auto Shop Marketing Pros Podcast, host James Griffin dives into the big question: Should your auto shop use Google Ads for auto hail repair? We take a deep dive into how Google Ads can help auto shops like yours attract more customers and boost revenue by targeting specific search terms like “auto hail repair.” Whether you're a PDR technician, auto body shop owner, or hail damage repair specialist, this video will give you insights into using paid search...

In this quick but crucial episode of the Auto Shop Marketing Pros Podcast, host James Griffin explains why simply having a great website isn't enough to bring customers through the door. The real issue? No one knows about your website or your business. Learn why advertising through social media and search platforms is the key to driving traffic and generating leads for your auto shop. If you're relying on just a website or a shiny new sign to attract customers, this episode is a...

In this episode of the Auto Shop Marketing Pros Podcast, host James Griffin shares a real-life example of how a business lost a guaranteed sale simply by failing to call back a lead in time. Discover why timely follow-up is crucial in any service-based business, especially auto shops, and how delayed responses can lead potential customers to your competitors. Learn actionable tips to avoid this costly mistake and how automating your lead response can keep your shop from missing out on...

In this episode of the Auto Shop Marketing Pros Podcast, host James Griffin dives into the power of AI chatbots and automation for auto shops. Discover how an AI system can respond to leads from ads or your website, engage them via text, and even schedule appointments without any manual intervention. Learn how automating your lead responses can save hours of back-and-forth communication, improve customer satisfaction, and ensure more appointments get booked—ultimately increasing your...

This is another throwback episode of Cadillac Confessions. In this episode, James talks about the mindset of influencing other people by simply smiling. This is critical for business, jobs, school, relationships, and anywhere you go. You are either working for someone else's goal or your own. Looking for ways to grow your auto shop? Here are some ways I can help your auto shop: Get a free copy of my Ultimate Auto Shop Marketing Checklist. This is a 70 point marketing...

In this video, James from Auto Shop Marketing Pros held a workshop for auto shop owners across the country. This specific workshop was focused on how to setup Facebook ads for the automotive detailing niche, although it does apply to other auto shops and businesses as well. James gave a brief overview on the 5 keys to auto shop growth. Then he picked out a random auto detailer on Google Business. Using this business, he did a quick analysis and then showed how to setup Facebook Ads. He...

This is another throwback episode of Cadillac Confessions, originally filmed on a Monday. Whose kingdom are you building can be related to whose business are you building? James talks about the mindset of either working for yourself or someone else. You are either working for someone else's goal or your own. Looking for ways to grow your auto shop? Here are some ways I can help your auto shop: Get a free copy of my Ultimate Auto Shop Marketing Checklist. This is a 70 point...

Why people love Friday in this throwback of Cadillac Confessions In this throwback episode of Cadillac Confessions, James was driving into Washington D.C.. He talks about personal development and growth mindset. Looking for ways to grow your auto shop? Here are some ways I can help your auto shop: Get a free copy of my Ultimate Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence.  ⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get...

In this episode, James talks about the basic online presence. The basic core of what you need is your website, Google My Business, and Facebook Business There are many other places to have your business listed, but these 3 make up the core. Click here to see an overview on the online presence and a few tips to improve it. Looking for ways to grow your auto shop? Here are some ways I can help your auto shop: Get a free copy of my Ultimate Auto Shop Marketing Checklist. This is...

In this episode of the Auto Shop Marketing podcast, we share another quick episode from the Cadillac Confessions series. It was filmed in his 2006 Cadillac CTS. In this episode, he talks about how habits can help or hurt you. Looking for ways to grow your auto shop? Here are some ways I can help your auto shop: Get a free copy of my Ultimate Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence.  ⁠⁠⁠⁠⁠⁠Click...

In this episode of the Auto Shop Marketing podcast, James Griffin talks about the important of the voice you listen to. Looking for ways to grow your auto shop? Here are some ways I can help your auto shop: Get a free copy of my Ultimate Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence.  ⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠ Just starting out your Auto service business or have limited resources...

In this episode of the Auto Shop Marketing podcast, James Griffin gives a short but powerful 4th of July Message. In America, we have so many freedoms. Those freedoms make us the land of opportunity. This is one of the big reasons why people risk their lives to come to America, the land of opportunity. Here in America, you can become anything. There are no limits except the limits you put on yourself. Looking for ways to grow your auto shop? Here are some ways I can help your auto...

In this episode of the Auto Shop Marketing podcast, James Griffin introduces a throwback video series he did called Cadillac Confessions. It was filmed in his 2006 Cadillac CTS. We will plan to introduce one or 2 of these per week. This series focuses primarily on mindset, motivation, goals, dreams, and execution. This is something that everyone needs but especially business owners and auto shop owners. Looking for ways to grow your auto shop? Here are some ways I can help your auto...

This episode is part 2 of the June 2024 Auto Shop Marketing workshop for Facebook Ads. In this podcast, James gives a live demo of how to setup Facebook Ads for Auto shops in 2024. He specifically goes over setting up a full Facebook ads campaign in a way that Auto Shops can get more calls, more quote requests, and more customers. The biggest opportunity for Facebook is to get leads via lead forms, messenger, or landing pages. The other opportunity is local branding. These...

This episode is part 1 of the Auto Shop Facebook Ads workshop. In the workshop, James specifically goes over ways that Auto Shops can use Facebook ads to get more calls, more quote requests, and more customers. The biggest opportunity for Facebook is to get leads via lead forms, messenger, or landing pages. The other opportunity is local branding. In part 2, James gives a live demo of setting up Facebook ads. We held a live call with auto shops across the country including auto...