Today’s episode features Bahman Hadji, Director of Product Management, Automotive Sensing Division at onsemi. Bahman has 15+ years of experience working with image sensors in the medical, consumer, and automotive markets. In his role in the Automotive Sensing Division of onsemi's Intelligent Sensing Group, he manages a global team focused on driving the product roadmap strategy and bringing to market high-performance automotive image sensors used in ADAS, autonomous driving, in-cabin, and LiD...

In high-stakes environments like air traffic control, understanding and managing stress is critical. In today's episode, we explore groundbreaking research conducted by LFV/LIU in collaboration with Smart Eye, investigating the stress responses of air traffic controllers. Using cutting-edge EEG and eye tracking technologies, this study sheds light on how these tools can predict brain activity and anticipate the effects of stress.Listen now to discover how these insights can help improve safet...

Vehicle manufacturers on the European market have a new set of rules to play by: since July 7, 2024, the EU’s General Safety Regulation (GSR) requires all new cars, buses, and trucks to include Driver Drowsiness and Attention Warning (DDAW) systems. At the same time, Euro NCAP are expanding their scope to provide detailed information about the safety of heavy trucks via an innovative Truck Safe City and Highway rating scheme.As legislators and rating institutes are raising the bar for road sa...

Today’s episode features Matt Strafuss, Director of Product and Customer Solutions at Affectiva (now a Smart Eye company). Matt has been with Affectiva for over 10 years in various roles. Affectiva, pioneer of Emotion AI, was acquired by Smart Eye in 2021 and has since continued its strong brand presence in the media analytics space. With a degree in Physics and Computer Science, Matt has worked on everything from software development, project management, customer success, and everything in b...

Today’s episode features Lynn Deason, Head of Creative Excellence at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organizations succeed and grow. Lynn is a trusted advisor to the most senior levels in major client organisations who is passionat...

Today’s episode features Detlef Wilke, Vice President of Innovation & Strategic Partnerships at Smart Eye. With a degree in electrical engineering, Detlef has over 25 years of experience within the automotive industry with deep technical expertise in Driver Monitoring and Interior Sensing systems. I invited him to talk today about the evolution and impact of driver monitoring and interior sensing technologies in the automotive industry, highlighting their role in enhancing vehicle s...

Today’s episode features Vera Sidlova, Global Brand Manager, Creative at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organizations succeed and grow. Vera has been focused on creative effectiveness research and helps manage Kantar’s creative so...

While our eye tracking systems are comprehensive and cutting-edge, setting them up and working with them doesn’t have to be daunting. At Smart Eye, we understand that success lies not only in the sophistication of our technology but also in the support and guidance we provide to our customers. Whether you’re a seasoned professional or just beginning to explore the world of eye tracking, rest assured that you’ll be well-supported every step of the way. In today's episode, our customer support ...

Generative AI has changed the world of advertising. Large Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development even more streamlined. But what about the risks from all this AI-led efficiency? Can Generative AI really design compelling ads?Emotional engagement is critical for advertising success. Will the rush to automate the creative process strip advertising of its emotional power?Today, we are featuring ...

Today, we are joined by a guest whose journey traverses the dynamic realms of traditional media and cutting-edge Emotion AI technology. Dr. Leon Hawthorne is not only a former news anchor for CNN International and CNBC Europe but also a Founder CEO of two satellite television channels. His extensive experience in the media landscape has been complemented by his entrepreneurial spirit, leading him to explore the forefront of Artificial Intelligence in digital communication. Dr. Hawthorne...

Today we have a very special episode featuring Dr. Rana el Kaliouby, former Co-Founder and CEO of Affectiva, currently Deputy CEO of Smart Eye, having a discussion with Smart Eye CEO Martin Krantz.  In their conversation, Rana and Martin touch on the significance of recent design wins, the methodology behind estimating revenue and lifetime value, and the exciting potential of combining interior sensing with generative AI. Listen in to learn more. Links of interest: [Read] Press Release: Smart...

In today’s episode, we dive into the world of eye tracking technology and how it’s transforming the landscape of human factors research setups. We covered why eye tracking is more applicable than ever, hosting three expert speakers from the University of North Dakota. Furthermore, iMotions spoke on the multi-modal approach for enhanced insights. Listen in to learn more Links of interest:  [Watch] Expanding Human Insights: Combining Eye Tracking with Biosensors to Assist University...

In today's episode, we dive into a recent collaborative event Smart Eye attended at the University of North Dakota (or UND) and the Research Institute for Autonomous Systems (RIAS). With a comprehensive setup featuring multiple cameras, EEG data collection modules, and emotion sensing capabilities, the UND RIAS team is poised to unlock the true potential of eye tracking technology combined with other biosensors. Speaking with Smart Eye, UND Professor and project sponsor Philip Brandt and...

Marketers often talk about the art of storytelling, but how do they measure up to the experts in filmmaking? In a world where emotions drive engagement, Affectiva's Emotion AI database, with 80 thousand pieces of advertising and entertainment content, provides unique insights. This technology reads between the lines, decoding facial expressions to understand audience engagement and feelings in the moment of viewing. In a recent webinar hosted by Greenbook, Affectiva's Mitzi Lorentzen guided...

Today’s episode features two Smart Eye team members, Mario and Aaron, discussing the transformative potential of Smart Eye’s eye tracking solutions in redefining the possibilities of automotive research in a recent live virtual event. Attendees discovered the essence of eye tracking, its profound relevance, and how it enables breakthroughs in road safety, human-machine interaction, and human factors research. Listen in to learn more.  Links of interest:  [Watch] Revolutionizing Automotive...

Today we are going to dive into some of the latest advancements in visual attention measurement, and how it is revolutionizing ad creative effectiveness testing. We will also discuss creative development strategies, how to balance attention and brand goals, and briefly touch on integrating attention metrics into your existing measurement frameworks. Our expert speakers: Duncan Southgate, Senior Director, Global Creative - Insights Division at KantarGraham Page, Global Managing Director of...

Today’s episode features Elsa Magner, Senior Project Manager at Smart Eye. Elsa has extensive expertise spanning various technical domains, including project management, quality assurance, and product development. With a mission to instill structure, purpose, and clear goals in her work, Elsa is a seasoned professional who thrives on delivering on expectations, collaborating with competent teams, and adapting swiftly to new challenges. As a vital part of Smart Eye's Applied AI Systems team,...

Today’s episode features Dr. Tara Akhavan, Global Innovation and Ecosystems Director at Forvia. Dr. Akhavan is an award-winning technology entrepreneur with over 15 years of experience in leadership and product strategy. She is the Founder, President & CEO of Faurecia, a groundbreaking company in the field of Perceptual Display/Image Processing for both consumer and automotive markets. Faurecia Irystec was acquired by Faurecia (Forvia) in 2020, where Tara now serves as the Global...

In today's episode, we are delving into the groundbreaking world of AI art expression for those with Motor Neuron Disease (or MND) such as ALS. We spoke with guests Franklin Williams and Evan Schmidt from the AREA 23 Agency, along with Richard Cave from the MND Association. Richard Cave is a Speech and Language Therapist, working with the MND Association and also with Google, providing specialist Speech Therapy consultancy to the technology teams. He is also PhD candidate at University...

We have a special episode today featuring Smart Eye Deputy CEO Dr. Rana El Kaliouby (formerly Co-Founder and CEO of Affectiva) speaking with with Leïla Maidane:  Leïla is a socially-minded entrepreneur who puts technology at the service of economic mobility. With expertise in digital transformation, she launched Femmes Fières in 2019 to elevate businesses founded by female entrepreneurs using technology as a catalyst. In 2020, she founded InterSkillar, a startup revolutionising the transition...

Today’s episode features Daniel Murray, Senior Vice President at the American Transportation Research Institute (ATRI). Dan has more than 30 years of experience in a broad range of transportation fields including trucking research and economics, transportation safety technologies and autonomous vehicles. At ATRI, Mr. Murray is responsible for managing ATRI’s transportation research, testing and evaluation activities, and leads multiple national activities including the U.S. DOT-sponsored...

How can eye tracking technology help improve flight safety?   In this episode, we explore the fascinating world of eye tracking and its profound impact on the aviation industry. We dove into the fundamentals of eye tracking, its crucial relevance in aviation, and present real-world case studies and testimonials showcasing its effectiveness. Virtual Attendees Learned:   Eye Tracking 101: Understand the fundamentals of eye tracking and why it matters in aviation.Applications in Aviation:...

Today’s episode features Kate Monninger, VP of Campaign Analytics at MarketCast. A versatile research analyst with fifteen years of experience in supplier-side strategic consulting, Kate has proven expertise as a research manager overseeing the design, implementation and analysis of quantitative and qualitative projects on global scale. Her current work focuses on theatrical campaign and franchise/brand messaging development, with experience also in the TV and OTT marketplaces. She has also...

Today’s episode features a recent livestream event where we hosted Solmaz Shahmehr, Smart Eye VP of Research Instruments. We had a quick chat about the fundamentals of eye tracking, applications in aviation, and how eye tracking can help improve flight safety through pilot training research and future aircraft design. Let’s listen in to learn more Solmaz has been with Smart Eye since 2009 in different capacities – she is responsible for directing the Research Instruments organization, and...