On this episode of AW360 – recorded just after Advertising Week New York 2024 – we speak with Mark Grether, Senior Vice President and General Manager of PayPal Ads. Mark discusses PayPal Ads unique place within the larger advertising ecosystem, how advertisers can leverage PayPal through the entire customer journey, as well as why the time for PayPal to enter the Ads business is now. We hope you enjoy this episode.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Toni Wallace, Partner & Head of Global Music Brand Partnerships at United Talent Agency

This episode is a must-listen for advertising executives and agency owners facing urgent operational challenges while growing their customer portfolio. Andy MacLeay (VP of Engagement and Channels at Fluency) and Rachel Bulla (VP of Growth at Fluency) outline how a digital advertising operating system can be an operational game-changer. Tune in to learn how automation helps you streamline workflows while reducing costs. Fluency is the only digital advertising operating system engineered...

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Sam Mellor, VP, Commercial Marketing and Growth, BBC Studios.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Megan Petrie Ramm, Head of CPG Partnerships, Uber.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Dustin Callif, President, Tool.

Recorded live at Advertising Week New York 2024, AW360 returns for its 10th season, featuring conversations with the brightest minds in the industry. In this episode, we explore a groundbreaking question: What if every brand interaction could feel as personal as a recommendation from a trusted friend? Join us as we sit down with Nicolas Marullo, President & CEO of CINCO, to discuss xSpace, Cinco’s cutting-edge, AI-driven platform that revolutionizes consumer engagement. Learn how...

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Liz Rave, Vice President of Marketing at OUTFRONT.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Marla Kaplowitz, CEO of 4A’s.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Gaz Alushi, President of Measurement and Analytics, Whalar.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Jeremy Lockhorn, SVP, Creative Technologies & Innovation – Strategy, Insight & Innovation of 4A’s.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Anjela Freyja, Creative Director of Brand & Design of JOAN.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Jill Strickman, Founder, President, CEO and Jennifer Kitchin, Executive Producer of Genuine.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Anson Sowby, Co-Founder & CEO of Battery.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Adi Rajvanshi, Head of Strategy of Portal.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Bryan Gernert, CEO of Resonate.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Kara Barry, VP of Brand and Marketing Communications at Topgolf.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Edward Fuller, CEO & Founder of Media Bodies.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Maggie Walsh, Head of Strategy of GLOW.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Lenore Moritz, Founder of Momentum.

In today’s competitive landscape, the ambition to be “data-driven” is a shared goal among advertisers. Yet, despite the abundance of data at their fingertips, many fail to harness its full potential. The question is, why? The answer lies in the operational bottlenecks and strategic tradeoffs that impede the scaling of data-powered advertising. These obstacles have traditionally constrained the ability to deploy data at scale effectively. However, the industry is now witnessing a...

Multilocation advertisers encounter significant operational challenges, particularly when it comes to deploying branded campaigns across various local markets. This task is compounded by the constant evolution of assets, the need for dynamic budgeting, and diverse campaign requirements. To navigate these complexities effectively, it is essential to adopt winning strategies that enhance both efficiency and performance. This episode of our podcast series with Fluency delves into proven...

Locality offers the largest source of local streaming and broadcast advertising inventory in the U.S., enabling unparalleled reach among key audiences in target markets. Locality’s experts understand communities and consumer behavior, helping to unlock the power of local video advertising to achieve desired outcomes. On this episode of AW360 I speak with Keith Kazerman, President of Locality Streaming and Ann Hailer, President of Broadcast at Locality, to get their unique perspectives on how...

The advertising channel landscape is becoming increasingly complex, driven by advancements in programmatic media and the emergence of retail and financial media networks. In this second episode of our 4-part miniseries in partnership with Fluency, we delve into the critical components of a successful media mix, exploring strategies for leveraging automation to streamline operational complexities inherent in each channel. Additionally, you will gain insights into how a leading...