Having an in-house sales development team brings a wealth of benefits - an increase in qualified leads, sales pipeline, increased revenue and better representation within the market, just to name a few.   However, building, managing and enabling sales development representatives requires a significant investment of both time, thought and money.   Careful planning and understanding of how to empower your team are essential to reap the many rewards that come with having an SDR team.    This is exactly why the SDR Handbook was created by the team at Operatix. They have broken down each step required to build a successful SDR team from scratch, including everything from recruitment to metrics.   In the latest episode of B2B Revenue Acceleration, host Aurelien Mottier (CEO and Co-Founder, Operatix) sits down with Catarina Hoch (VP of Global Marketing, Operatix) to discuss the contents of the book.   They outline why it was created, what it contains and who would find it helpful. Delve into the conversation now, and don’t forget to download the free eBook here.