Growing your business in a crowded marketplace can be a challenge, regardless of whether it is an emerging start-up or an established enterprise.   With real-world examples and practical tips, the latest edition of Bullseye Marketing provides a practical roadmap for B2B businesses looking to develop a winning marketing strategy and value proposition that ultimately accelerates growth.   From targeting low-hanging fruit to leveraging customer feedback, the book provides actionable guidance and tools to help businesses of all sizes and industries drive success through marketing.   In this episode of B2B Revenue Acceleration, our host Aurelien Mottier dives into the principles of Bullseye Marketing with author Louis Gudema. Join the conversation as Aurelien and Louis discuss the difference between this edition and the last, as well as how the three-phase marketing plan can help you grow your B2B business faster.   They explore the importance of shifting the focus to the customer’s needs, and how doing so can help you develop campaigns that resonate with your target audience.    Tune into the latest episode of B2B Revenue Acceleration now and start developing a winning marketing strategy that drives growth for your business today.