Ongoing sales coaching is absolutely crucial in performance, skill development and unlocking the full potential of your SDRs, yet it's often overlooked.   By investing in specialist SDR coaching, businesses can drive consistent results, and maintain a competitive edge in the dynamic world of sales.   In this episode of B2B Revenue Acceleration, Aurelien Mottier, CEO and Co-Founder at Operatix, welcomes Chris Ritson, Co-Founder and CEO at Flexprts, to discuss the topic of elevating SDR talent with coaching and ongoing development.   Listen in as they discuss:   Qualities and Skills: Discover the essential qualities and skills seen in successful SDRs and how coaching plays a vital role in their development. Proven Techniques: Explore effective coaching techniques and strategies that have shown remarkable results in shaping SDR talent. Alignment with Sales Strategy: Learn why it's crucial for coaching initiatives to align with overall sales strategies and business goals. Adapting to Remote Work: Explore how coaching and ongoing development can be adapted to cater to the needs of virtual SDR teams in the era of remote work. Measuring Effectiveness: Gain insights into key metrics and indicators used to measure the effectiveness of coaching. Taking Ownership: Discover how SDRs can take ownership of their own development and seek opportunities to enhance their skills beyond formal coaching programs.   Tune in to the podcast to catch the full conversation with Chris Ritson and gain valuable insights into elevating SDR talent.