Ready to revolutionise the way you approach buyer personas?    In our latest episode of the B2B Revenue Acceleration Podcast, host Catarina Hoch (VP of Global Marketing, Operatix) sits down with expert Jim Kraus (President at the Buyer Persona Institute) to discuss his unique methodology.   Delve into the psychology of buying decisions, moving beyond demographics to truly understand what makes your buyers tick.   Jim's approach centres on diving deep into recent buyers' insights through in-depth interviews, uncovering the triggers, success factors, perceived barriers, decision criteria, and the intricate buyer's journey that contribute to a holistic buyer persona.   Key talking points include: Uncover the core components of a well-defined buyer persona Learn unique best practices to shape impactful marketing and sales campaigns Going beyond demographics: Explore Jim's unique approach to understanding the buying decision process at a deep level Unveiling success factors, perceived barriers, decision criteria, and the buyer's journey – essential insights for influencing buyer behaviour effectively Multi-threading in the buying process: How involving various personas can shape the decision-making landscape Crafting messaging strategies based on holistic buyer insights Commonalities vs. Differences: Discover why focusing on the buying decision itself often reveals more shared insights among buyer personas.   Tune in to gain a fresh perspective on buyer personas and discover how to create strategies that truly resonate with your audience.