Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.
In today’s episode, I’m sharing my interview on The Long Game podcast where we covered a variety of great topics like:
Being Misunderstood on LinkedIn
Attribution is a Tool (Not the Answer)
Reimagining the Role of the CMO
Demand Creation vs. Brand Awareness
Bootstrapping vs....
Published 11/19/24
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, covering areas like Digital Demand, RevOps, Sales Development, and GTM Strategy.
In this episode (GTM Live #38), Chris talks about:
Why attribution models are more...
Published 11/12/24