Chris joined David LaCombe to talk about essential mindsets for B2B marketers. David applauds Chris for his insightful teachings and delves into the critical role of mindset for marketers aiming to succeed in the B2B space. The discussion explains how understanding business objectives leads to crafting effective marketing strategies, changing market perceptions, and achieving significant business objectives. The conversation transitions into Chris's personal career journey from engineering to marketing leadership, shedding light on the value of financial discipline and deep market understanding. Both emphasize the importance of young marketers developing comprehensive business acumen and the necessity of continuous learning to thrive in dynamic business environments. Through practical advice, Chris underscores the significance of selecting the right company, understanding customer needs, and leveraging various marketing skills to drive success. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can’t make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm