In this week’s live event, Chris covers the optimization of go-to-market efficiency, presenting practical examples using realistic data. He explores the critical importance of KPI stacks and revenue breakpoints, spotlighting real company scenarios and offering strategic insights.  Highlights include combating poor unit economics, balancing marketing experiments with immediate ROI needs, and unifying metrics for executive clarity.  He also answers questions about successful metrics for evaluating marketing performance and the importance of strategic reallocation. The next Expert Session, featuring Malin Wijenayake will take place on September 17 at 11am central. Register here.  If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can’t make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm