Chris joined Andrew Kappel, host of the Leader Leverage Podcast, to talk about his transition into a leadership role and how that’s affected his perspective on GTM strategies. Chris outlines the critical leverage points in early-stage businesses and emphasizes the significant impact of engaging with actual customers to refine products and services. He discusses the foundation of Passetto, explaining how it merges financial and go-to-market data to enable CEOs and CFOs to make strategic decisions based on comprehensive, real-time insights.  Key Takeaways: Leverage Points in Business Development: Listening to customers and iterating based on their feedback helps refine services and identify target markets. Integrating Marketing and Financial Data: Passetto aims to bridge the gap between CRM and financial data, helping executives understand why business metrics are changing and what actions to take. Role of CEO and CFO in Go-to-Market Strategies: Strategic reallocation of budgets and resources should be driven by executives with a comprehensive view of the company's performance, not just department-level metrics. The Necessity of Blending Technology and Services: Combining BI tools with consulting helps businesses not merely track metrics but also make informed strategic decisions. Transformation Through Technology: Passetto’s unique approach positions it not as a competitor to typical SaaS companies but as a modern alternative to consulting giants like McKinsey or Gartner. – The next Expert Session, featuring Malin Wijenayake will take place on September 17 at 11am central. Register here.  If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can’t make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm