In this week’s live event, Chris is focused on reinforcing the importance of unified metrics and financial acumen. He also covers marketing efficiency, effective brand marketing strategies, and the role of ROI in driving business success. Addressing listener feedback and industry misconceptions, Chris provides a comprehensive analysis of marketing performance metrics. He argues against the widespread undervaluation of marketing ROI, emphasizing its crucial role in achieving pipeline targets. Chris highlights how a misalignment in understanding these metrics can lead to significant revenue loss, illustrated by a case study involving a company with a $95 million pipeline deficit. Chris Walker also tackles the skepticism around brand marketing, asserting that an effective blend of marketing investments translates to tangible business results. He busts the myth that only performance marketing yields measurable outcomes by illustrating the dynamics of performance marketing inefficiencies and the long-term ROI benefits of brand marketing. This episode serves as a clarion call for better integration of financial acumen in marketing roles, urging professionals to adapt their strategies to ever-evolving market demands.  If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can’t make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm