The Unconventional Brand Scientist. Unveiling Clarity.
It's difficult to find podcasts with depth on the science of brand. Baaghil, the most notable name on brand in the Middle East, will share fundamentals on brand science, tips, and futurist business ideas. If you are a brand practitioner, founder, C Suits, or simply a brand lover, this podcast is for you.
In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this strategy is a...
Published 10/18/24
In this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand’s singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand clarity by...
Published 10/14/24