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James Robert Lay
Banking on Digital Growth
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the...
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Ratings & Reviews
5.0 stars from 28 ratings
Great Show
Enjoyed being a guest on Beanking on Digital Growth. Very good host who asks great questions to encoupge good conversation.
Shep Hyken via Apple Podcasts · United States of America · 10/16/23
Down to Earth
What I love about this podcast is that James Robert Lay is so down to earth. That trait fosters great conversations!
@cyncampbell via Apple Podcasts · United States of America · 06/26/23
Such deep conversations
This is a super.l, highly dedicated podcast, creating so many inspiring thoughts and deep awareness of those being interviewed and the subject matter
PennyPowerOBE via Apple Podcasts · Great Britain · 05/27/23
Recent Episodes
Published 03/26/24
85% of Americans feel anxiety and overwhelming emotions when thinking about their finances, a feeling that affects not only account holders but also those working within financial brands, possibly including the reader or listener themselves. This stress impacts personal health, relationships, and...
Published 03/26/24
This episode of the Practical Perspectives series uncovers the critical concept of customer lifetime value (CLV) and how not knowing this key metric can significantly affect a financial brand's success. Discover the intricate relationship between CLV and how understanding this figure can align...
Published 03/25/24
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