Are your email marketing reports leaving you feeling puzzled? You're getting opens, you're even getting clicks, but are those translating to real results for your business? On this episode of Be a Marketer, Dave Charest, Director of Small Business Success at Constant Contact, sits down with Lindsay Higgins, owner of L2L Creative Group and a Constant Contact Certified Partner. Lindsay understands the struggle of deciphering marketing reports.  She shares her insights on going beyond vanity metrics like opens and click-through rates, to focus on what truly matters: conversions and achieving overall business goals. “There’s so many different methods of reviewing if your email actually worked,” says Lindsay. “But I think it goes back to the initial goal of your email and then kind of build from that.” Tune in to discover Lindsay's advice on testing subject lines, optimizing send times, and using resends effectively. You'll learn how aligning your email content with your goals can unlock success and boost conversion. Additional Resources: Getting started with the Automation Path BuilderUsing Constant Contact SEO toolsHow to Set Up an Effective Automated Welcome Email Series (with Examples)Set up to automatically resend to contacts who don’t open their email feature in Constant Contact Meet Today’s Guest: Lindsay Higgins of L2L Creative Group 👩‍💼 What she does: Lindsay is the owner of L2L Creative Group, a Constant Contact Certified Partner based in Boston, Massachusetts. Her company helps businesses with their email marketing from setup to ongoing management. Lindsay is also a Constant Contact community coach, offering real-time guidance to other users. 💡 Key quote: “There's never going to be like the perfect subject line. There's never going to be the perfect day or time to send, in my opinion." 👋 Where to find her: LinkedIn 👋 Where to find L2L Creative Group: Website | Instagram | Facebook | LinkedIn If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.