Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, have spent the year chatting with small business owners and marketing experts on the Be a Marketer podcast, gathering insights to help entrepreneurs thrive. Now, they're ready to share the best of those lessons. From goal-setting to storytelling, they've covered a lot of ground. But one theme keeps popping up: the need for flexibility. "Everything is changing all the time," Dave notes. "You often have to have an idea of where you're going to go and almost be broad with setting those objectives." Dave and Kelsi also explore the power of community engagement, the importance of audience-focused content, and how marketing automation can be a game-changer for small businesses. Tune in to hear how successful businesses are leveraging these strategies, what's working for building engaged audiences, and how you can apply these lessons to make 2025 your best year yet. Also, get Kelsi’s updates on her ducks and how she plans to keep them comfortable through the winter.  Additional Resources: Getting started with the Automation Path BuilderUsing Constant Contact SEO toolsHow to Set Up an Effective Automated Welcome Email Series (with Examples)Set up to automatically resend to contacts who don’t open their email feature in Constant Contact Meet Today's Guests: Dave Charest & Kelsi Carter of Constant Contact 🚀 What Dave does: He is the Director of Small Business Success at Constant Contact. He helps small business owners make sense of online marketing and hosts the Be A Marketer podcast. 💡 Key quote: "Review, plan and execute. So really take a look at how things went for you as you close out the year and start to set those new goals for 2025." 👋 Where to find him: LinkedIn 📝 What Kelsi does: Kelsi is the Brand Production Coordinator at Constant Contact and produces the Be a Marketer podcast. She also writes the Be a Marketer newsletter for Constant Contact's LinkedIn page. 💡 Key quotes: "I don't think goals should be set in stone. They need to be evolving with your business and growing with your business because needs change." 👋 Where to find her: LinkedIn 👋 Where to find Constant Contact: Website | LinkedIn | Facebook | Instagram | YouTube If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.