In this conversation, Tom Bassett and Pete Lyons discuss CRM Analytics. They explore the different roles involved in a CRM Analytics project and the importance of understanding the business problem before finding a solution. Pete shares his journey of transitioning from a non-traditional background to becoming a CRM Analytics expert and offers tips for those interested in pursuing a career in this field. The conversation covers various topics related to learning and working with CRMA. The main themes include the importance of curiosity and continuous learning, the value of stubborn determination in overcoming challenges, the role of trial and error in learning new technologies, the significance of data visualization and architecture in CRMA, the impact of resistance to change, the importance of data quality in reporting, and the need for a holistic approach to solving business problems. The conversation also highlights the resources available for learning CRMA and the supportive Salesforce community. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tomforce92/message