In this episode of the Be More podcast, Tom Bassett and Erick Mahle discuss the intricacies of lead scoring solutions, particularly in the mortgage industry. Erick shares insights on the importance of understanding lead scoring, the tools and technologies involved, and the iterative process of developing a scoring system. They emphasize the significance of feedback, data validation, and the qualities needed for success in lead scoring. The conversation also addresses common misconceptions about lead scoring and offers practical advice for those looking to implement their own systems.