BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
In this episode, Steve Fretzin and Robert Friedman discuss:
Focusing on the client and what their needs are, both physical and psychographic.
The five questions Robert asks each of his questions.
Setting your aperture appropriately.
Understanding your positioning and making it work for you.
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Published 04/18/24
In this episode, Steve Fretzin and Andrew Michaels discuss:
Matching your branding and headshot to your firm and business goals.
Opening the doors to consultation with your headshot.
What every lawyer should have in their arsenal of headshots.
AI headshots.
Key Takeaways:
For internal...
Published 04/15/24