How did Eden go from a non-farming background to having her own flock? Why did she decide to sell direct to customers instead of stocking supermarket shelves? How much do farmers really earn? With recent news this week surrounding fair pay for farmers, we welcome Eden from Lancashire Lamb Boxes to talk all her about journey from non-farmer to renting her own farm. After doing the sums and realising that selling their livestock through the usual routes wasn’t making ends meet, Eden and her husband decided to sell their lamb directly to consumers… capitalising on the reach that social media could bring whilst keeping an eye on high welfare and the environment at all times  We talk just how much farming really pays an hour, how she has gained over 100k followers on Tik Tok and learn her top tips for starting a business.. As always, thank you to our sponsor Howden.