We tend to think about an offer as the “stuff” we are giving them OR the time we are spending with them. That’s one direction you could go. Which is better than going nowhere If you’re not the sort of person that likes running headlong into a wall again and again, let me propose a different way. What if instead you sold outcomes or results? Because that’s what people are really buying anyways. Or in the case of the Broke Coach; not buying!