There’s this secret to business success. Only it’s not really a secret. It’s actually more like great advice that nobody really actually does, because they don’t see the value in it. What is this big “non-secret” that is the business equivalent of exercising and eating right to keep from being fat? It’s called your “target market”... also called your niche, ideal audience, avatar, target customer, and your “wheezy” (ok, I made up that last one!)