Episode #72 features Rachel Miles, BAFTA award-winning creative and Creative Director at Meanwhile Campaign Start-up Agency of the Year 2024.

Podcast episode #71 features the super talented Steve Hudson. Not only is Steve one of the industry’s most awarded creatives, he’s a brilliant director and also the founder of The Power of Advertising (TPOA) platform.

Can you project the two moons from Mars into the night sky? Can you sell over 1,000,000 lights in the world’s tallest building? Can you build an underwater mobile phone store to sell a waterproof phone? These are just some of the questions, answered by MullenLowe MENA CCO Paul Banham on episode #70, where we take a deep dive into life as a creative in Dubai.

Visuals: https://getbehindthebillboard.com/episode-69-paul-brazier Episode #69 features Paul Brazier and his brilliant billboards. The Economist, Guinness, Think!, Aer Lingus, Wrangler, Museum of Childhood, Walkers, Cancer Research…every one of them a banger. Paul has created and presided over some of the greatest work of the past 30 years. And he’s spent the best part of these years at @amvbbdo, as Creative Director, Executive Creative Director, CCO and Chairman. During this time, Paul and...

Visuals: https://getbehindthebillboard.com/episode-68-dan-and-hugh Episode #68 features two titans of the industry, huge characters with oodles of charm, awards and humility. Yep, we’re talking to ourselves, finding out what’s going on in each of our worlds. We covered the following: Watch advertising in Geneva Airport Three dimensional screen mapping in Barcelona and New York The delayed launch of Hugh’s novel The billboards at the end of our streets News of upcoming guests including...

Visuals: https://getbehindthebillboard.com/episode-67-matt-lever We’re back folks. Dry BtB Jan is over. And we’re starting the year with a belter in Matt Lever. Multi talented. Multi awarded. Funny. Charming. Loves a big idea. Loves a gag. And loves the in-house BtB flapjacks. We spent a leisurely hour with Matt chatting billboards, from his very first one for Macallan that he bizarrely spotted while on holiday in New York…to DOH anti-smoking, Tfl, Trident Gum, Gym Box and closing on...

Visuals: https://getbehindthebillboard.com/episode-best-of-2023 Best of 2023 We’re nearly there folks. 2023 just about done. How was it for you? For us it was a year of amazing guests, incredible stories, home-made cake, some lovely beards (esp our Dan’s) and best of all, broadcasting from our new home at Soho Radio. Thank you Rachel and Adrian for putting up with us. You guys are the best. So in episode #66 @hughtodd and @mymatedan look back over the year in outdoor…any and everything...

Visuals: https://getbehindthebillboard.com/episode-65-dan-fisher Podcast episode #65 features Dan Fisher, Global ECD at Ogilvy and WPP, the man behind a vast portfolio of award-winning billboards and the owner of a classy beard. With Christmas nearly upon us, it was most apt we discussed the brilliant “I spent it on myself” Harvey Nichols campaign which on its own could’ve filled an entire episode. Listen out for how Dan had to haggle on the price of gravel to get the campaign through. A...

Visuals: https://getbehindthebillboard.com/episode-64-neil-dawson Episode #64 features Neil A Dawson. We spent a lovely couple of hours discussing his career which has featured many iconic billboards, notably the VW surprisingly ordinary prices campaign. Classic VW. Classic DDB. Every one of them a cracker with Weddings still the most awarded print ad of all time. Neil drew us a billboard live in the studio, recreating his first ever billboard for Sanyo. We also discovered what the ‘A’...

Visuals: https://getbehindthebillboard.com/episode-63-guy-murphy Episode #63 features our first ever planner, which seems a bit overdue considering the best planners are often the best creatives and vice versa. And we’ve haven’t got just any old planner, but one who’s been round the block with tread to spare. Guy Murphy is many things: award-winning strategist, big creative thinker, agency leader, but also someone who just loves ideas and the chat about strat and tech and how they’re all...

Visuals: https://getbehindthebillboard.com/episode-62-peter-souter Rarely have we had such a talented, humble and unanimously respected guest as Peter Souter. Our teaser earlier this week had an amazing response with many waxing lyrical about his creative talent and what a great person he is. So we’re hoping this episode lives up to the hype. We talked about any and everything. And managed to fit in some OOH along the way 🤓 The story behind the shredded ‘Industrial secrets’ poster he wrote...

Visuals: https://getbehindthebillboard.com/episode-61-shish-patel Podcast episode #61 features one of the industry’s good guys, Shish Patel. Talented, funny, charming, thoughtful and extremely humble, it was a great hour with Shish, who regaled us with brilliant stories behind brilliant billboards. The baby in the marmite poster is a cracker. A story that involved another DDB creative Pete Hayes and a photo of his child never intended for a Marmite billboard, but ended up being the actual...

Visuals: https://getbehindthebillboard.com/episode-60-specsavers-part-1 Podcast #60 is part 1 of our Specsavers Special, featuring the brilliant outdoor campaign from creative team Jon Morgan & Bertie Rapkin. We explore the background to the work, how the craft played a huge part in making these such a success (kudos to GSA and Lee Bofkin from episode #59) and we hear about the (equally brilliant) executions that never made it. The busker covered in billboard paper a true delight....

Visuals: https://getbehindthebillboard.com/episode-59-lee-bofkin/ Murals special with Lee Bofkin If you’ve seen an amazing mural lately, there’s a pretty good chance Lee Bofkin was involved. Lee is Co Founder and CEO at Global Street Art who are the go-to agency for creating big messages on big walls. Peaky Blinders, Valentino, Oatly, Invesco, Beats, FIFA, VW, Baileys, Glenfiddich and many others have had their moment on bricks and mortar thanks to Lee and his crew at GSA. We spoke with...

Visuals: https://getbehindthebillboard.com/episode-58-nils-leonard AI / Elderflower cordial / B&Q / Inflatable cushions / Cannes / Air conditioning / Awards It went pretty much in that order on a warm day earlier this week, where the air con and Hugh’s home brew kept us cool. Episode #58 features a fascinating chat with Nils Leonard, co-founder of Uncommon, who became our first ever returning guest. We first spoke to Nils back in Feb 2021 when we were remote, stuck in various...

Visuals: https://getbehindthebillboard.com/episode-57-alex-abrantes/ Ever seen a billboard used as a music stage? Or a vodka ad invade a beer ad? Or John McEnroe of today play John McEnroe of 1979? Podcast #57 features Alex Abrantes, who epitomises the belief that if you can think it, you can do it. And if you surround yourself with the right people even the most audacious ideas are possible. We could have dedicated the entire show to the McEnroe vs McEnroe campaign alone: - The first...

Visuals: https://getbehindthebillboard.com/episode-56-james-day/ Podcast episode #56 features one of the sharpest snappers in the business. And one of the nicest and most charming guests we’ve had on the show. It’s James Day on Good Friday folks. Settle down with a cuppa and a hot cross bun. This is a belter. James has had his name attached to some of the most iconic billboards of the past 30 years. He’s come a long way since picking up his first camera, which was a foggy affair: “I...

Visuals: https://getbehindthebillboard.com/episode-55-jo-moore Episode #55 has a bit of everything. Mostly it has the charming, humble and uber talented Jo Moore, ECD at House 337, discussing her OOH work. In particular we chatted about the domestic violence campaign for Women’s Aid that ran during last year’s World Cup. “He’s coming home” was a chilling reminder of the domestic abuse suffered by women during major tournaments. The poster (and film which is equally brilliant) gained huge...

Visuals: https://getbehindthebillboard.com/episode-54-emma-brooke For episode #54 we spoke to Emma Brooke, Writer and Creative Director at Leo Burnett and originator of some of the very best OOH work in recent years for the BBC. We started with her campaign for Peaky Blinders which featured fan art from devotees of the show. This big bucket of UGC resulted in over a dozen brilliant pieces of outdoor that stood out from your everyday air brushed advertising image thanks to their gritty hand...

Visuals: https://getbehindthebillboard.com/episode-53-david-masterman/ Episode #53 of the podcast features the super talented ever ebullient Dave Masterman. It was a great session that encompassed Dave’s incredible collection of OOH work both as creative and CD. Many highlights: VW, Marmite, Kit Kat, Mr Kipling and esp Ben & Jerry’s - the homemade look ‘n feel still fresh today. More up to date work included the audio mnemonic led Domin-oh-hoo-hoo campaign which works surprisingly...

Visuals: https://getbehindthebillboard.com/episode-52-mark-tutssel-part-2/ Part 2 of our conversation with Tuts took us to the very heart the world’s most famous fast food brand. We spoke at length about McDonald’s and Tuts incredible time at the helm of the account, first in London, then Chicago, then around the world. There was so much work it would’ve been impossible to cover it all. But we’re pretty sure we got the best bits: Golf, Mouse-holes, Hot dog, 20p, Fresh Salads, Milkshake and...

Visuals: https://getbehindthebillboard.com/episode-51-mark-tutssel-part-1/ Mark Tutssel aka ’Tuts’ Part 1 To say we’re excited about our latest guest on the podcast is somewhat of an understatement. Mark Tutssel aka ’Tuts’, is one of the biggest names in the business. And when it comes to billboards and OOH, he has few rivals. His overall award record is staggering - 600 Cannes Lions, inc 10 Grand Prix, two D&AD Black Pencils, the first ever White Pencil, 25 D&AD Yellow Pencils,...

Visuals: https://getbehindthebillboard.com/episode-50-david-kolbusz/ BtB in 2023. And who better to kick off the year and podcast #50 than David Kolbusz, CCO of Orchard New York. A man of many talents and looks. And a blast of fresh air to blow away the January blues. We actually spoke before Christmas on a crisp winters day in New York. In fact it was Thanksgiving as we recall, so we’re hugely appreciative of DK’s time on such a big day Stateside. The sun was out and through his...

Visuals: https://getbehindthebillboard.com/2022/12/31/episode-49-best-of-2022/ Of all the end of year lists, this is obv the one you’ve been waiting for. Yes, it’s Behind the Billboard’s Best of 2022. And what a year it’s been. So much great work to choose from. Digital posters, traditional posters, fly posters, posters made from fruit juice, posters towed by horse drawn carriages, posters of cute cats and dogs, posters with 500 different executions in the campaign. Posters that had been...