Dynamic Pricing vs Surge Pricing: Shawn Walchef Speech at MURTEC 2024
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Dynamic pricing is nothing new. It’s a well-established practice in industries like airlines and hotels, and even within restaurants through Happy Hours and Early Bird Specials. But as Shawn Walchef, owner of Cali BBQ shared during his speech at the 2024 MURTEC Summit, when restaurants adjust prices dynamically, it sparks a unique reaction—and understanding why […]
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