Kevon Cheung is the founder of Public Lab and author of the book Find Joy in Chaos: How to Build Your Twitter Presence so Connections and Opportunities Come Find You. He is also the Creator and Head Teacher of Build in Public Mastery, a program that teaches others how to share their business journey authentically on social media. In this episode, Kevon teaches you how to share your journey authentically on social media to naturally attract followers, clients, and opportunities. Key takeaways: * How Building in Public (BIP) typically works * Two common mistakes in using the technique * How to build in public for services vs digital products * Kevon’s core framework for building in public * What to post, other than simple updates * How to consolidate your following and audience * How BIP content is changing, and what to post now Key links: * Kevon’s Build in Public Essays * The Build in Public Mastery Program * Kevon’s book, Find Joy in Chaos: How to Build Your Twitter Presence so Connections and Opportunities Come Find You Big news. This newsletter is now sponsored by… me! Recently I’ve struck out on my own to help people generate more leads through paid ads on platforms like Facebook and Google. If you’d like to learn more or make an inquiry, please check out my agency’s website Hungry Bear Digital. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit substack.benjaminboman.com