Lee Barnathan of LB Communications informs us that 97% of people who start writing a book never finish it. The vast majority of people who have experienced what life has to offer have a story to tell that's worthwhile, unique and compelling, but they never get to do it for a wider audience. Lee cautions that there is a world of difference between having the story in your head and getting it down on paper. What most people don't realize is that having the story and writing the story require two different skill sets. Having the story requires experience. Writing the story requires a process.The more worthwhile and compelling your story is, the more critical it is to have the professional writing process it deserves so it will touch lives in the way you envision.  If you don’t know how to do this yourself, it’s critical that you partner with a specialist who is. These people go by various names: ghostwriter, journalist, editor. Regardless, your story is too important to leave to someone who isn’t professionally trained. Show highlights 01:00   Why 97% of people who start writing a book never finish 02:06   Having the story and writing the story require two different skill sets. 03:09   Who do you turn to for help?. 04:56   Learn about Lee.  Email Lee at [email protected] or call/text during business hours (PST) at +1.818.521.1675. Connect with Jay Email Jay at [email protected] Sign up for a free one hour workshop called Do Less Marketing And Get More Clients. The workshop will show you how to become remarkably referable to eliminate the uncertainty of where your future revenues will come from.