Wendy Marx with Thriving At 50+ is consistently amazed when she see profiles on LinkedIn that simply say Vice President or Business Coach. They’re as differentiated as cardboard with no reason to linger.  Small business owners typically hang out their shingle before they’re branded and differentiated. This gives you no reason to connect with them. They’re not offering something distinctive or engaging so they fail to attract new customers.   Wendy counsels that a small business can’t be successful unless they are differentiated and branded. A small business needs to explain how their product will solve the client’s problem.  Wendy provides solid advice that every small business should take to properly differentiate and brand themselves. Show highlights 01:03   What small business owners get wrong about branding and differentiation. 02:02   Small businesses depend too much on referrals and word of mouth. 03:27   You have to be all about the customer and explain how your product will solve their problems. 07:03   Learn about Wendy.  Email Wendy at [email protected].  Connect with Jay Email Jay at [email protected] Sign up for a free one hour workshop called Do Less Marketing And Get More Clients. The workshop will show you how to become remarkably referable to eliminate the uncertainty of where your future revenues will come from.