Jay Kingley, CEO of Maven, talks about the mistake many consultants and advisors make by focusing on improving their skills and capabilities to better serve clients. But the gap you really need to focus on is the one between how your target market perceives you and the impact you know you can make for them. You can understand how you are perceived by paying attention to what your prospects focus on during your sales conversation. Jay provides 4 scenarios, the implications of each, and how you can close the gap by building market recognition for your ability to be a game changer. Reach out to Jay to learn how you can level up how your target market sees you so you can help them transform their business while you get paid full value for the impact you can make. Email Jay at [email protected] Sign up for a free one hour consultation on how you can become remarkably referable.