Jay Kingley - Lead Gen Will Kill Your Consulting Business
Listen now
Description
Jay Kingley of Maven says lead generation tactics will kill your consulting business. The implicit assumption behind lead gen is the more clients you need the more marketing you must do. But when you are the product and what you're selling is your expertise, insight, and wisdom, it takes time to convert a lead to a client and time is what you are short of. Focus on prospect generation and run, and run fast, from anyone who’s peddling you the latest and greatest lead gen system no matter what they are charging. You just don’t have the time. Listen to hear what you need to focus on instead of lead gen. Reach out to me if this hits a nerve. Connect with Jay Email Jay at [email protected] Sign up for a free one hour workshop called How You Can Eliminate Your Income Uncertainty! 5 Things You Need To Do To Get In Front Of The C-Suite. The workshop will show you how to end your marketing overkill and still get in front of the C-Suite.
More Episodes
Marley Wagner discusses the evolving landscape of customer engagement and marketing strategies in B2B companies. They discuss the importance of retaining existing customers, the challenges of communication between marketing and customer success teams, and the need for a cohesive digital...
Published 10/15/24
Omid Sadati discuss the importance of product market fit for early-stage companies. Key takeaways include: Product market fit is crucial for the success of early-stage companies.Founders need to be comfortable with being uncomfortable and continuously learn and grow.Critical and strategic...
Published 08/27/24