Jay Kingley, CEO of Maven, has the surprising take that what you say when selling better be different than what you do during delivery … or you won’t get any clients and if you do you won’t retain them. During the buying process, empathize with your prospect on where they think they are and show them how to get to where they want to be. During delivery, enlighten your client on where they really are and inspire them to get to where they need to be. So many consultants, fractional leaders, and coaches tell their prospects the "truth" about where their prospects are and where they need to get to. While that is what delivery is all about, using it during your sales (or buying) process will guarantee that you don't have many clients to deliver to. Connect with Jay Email Jay at [email protected] Sign up for a free one hour workshop called How You Can Eliminate Your Income Uncertainty! 5 Things You Need To Do To Get In Front Of The C-Suite. The workshop will show you how to end your marketing overkill and still get in front of the C-Suite.