Jay Kingley, CEO of Maven, discuss that your business focus is driven by your marketing not service delivery. In today’s world, no one wants to hire the “jack of all trades and master of none". When you’re paying top dollar to bring in a fractional executive or consultant, you want someone who understands your specific issue and has the expertise, insight, and wisdom to deliver the outcomes you want. You want someone laser focused on what it is you need, not a broad generalist who isn’t going to crush it for you. What you should do is a subset of what you could do. The more talented and capable you are, the bigger the difference between should and could. It doesn’t matter how great you are at what you do if you don’t have prospects lined up around the block begging to work with you. Let’s have a conversation on how the focus of your fractional or consulting practice aligns with the marketplace.. Connect with Jay Email Jay at [email protected] Click here to download our resource guide on "How To Replace Your Corporate Income Without The Insane Corporate Hours".