I'm often asked what is the biggest mistake fractional executives make when trying to build their business. At the top of the list is focusing on themselves when communicating with prospects rather than the issues that your target market cares about (hint they aren't worried about your problems, they have enough of their own). Learn why when you talk about yourself (and you do that a lot more than you realize), only you and your mommy will care and mommy isn't going to build your business for you! Let’s have a conversation focused on how you can build your fractional business by changing how you engage with prospects who need your insight and wisdom. Connect with Jay. Learn more about Maven. Email Jay at [email protected] Email me if you'd like to be a guest on our Show.