The lack of awareness of the label 'fractional' is not the main reason why fractional executives struggle to get clients. Fractional executives need to differentiate themselves and communicate their intellectual property to stand out in a market with an vast oversupply of fractionals. Success as a fractional executive depends on redefining the market and focusing on value rather than the label. Labels are useful in marketing but irrelevant in sales; clients hire based on the ability to make a positive impact on their business. The focus should be on communicating one's genius or intellectual property rather than obsessing over the label. 00:00 The Myth of Awareness 01:25 Defining Fractional Executives 03:22 The Price vs. Value Dilemma 04:52 The Catastrophe of Supply and Demand 07:45 Insight and Wisdom: Meeting Demand 10:16 The Importance of Communicating Genius Connect with Jay Email me at [email protected] to set up a conversation to discuss your gap and if it is large enough what you can do to close it. Also email me if you're a fractional executive, fractional community leader, or fractional community marketplace proprietor and would like to be a guest on our show.