This episode breaks down why incrementality is the key to measuring true ad impact, how it goes beyond ROAS, and what brands can do to ensure their retail media spend drives real growth.

Amazon’s Alan Lewis and BTR Media’s Dustin Wassner discuss the latest in Amazon Marketing Cloud (AMC) and what’s next to help brands reach the right audience more easily than ever.

Destaney sits down with Dustin Wassner to talk about his Amazon Hackathon win, keeping ad strategies simple, and how AMS and AMC are making life easier for ad managers.