Are you preparing for Amazon Prime Day as a seller? Dive into this episode with co-host Destaney Wishon and Adam Vanbaale, where we're tackling all your Prime Day issues and questions.

Exploring how Amazon's Demand Side Platform (DSP) leverages first-party data to go beyond traditional PPC advertising, enhancing brand visibility through strategic targeting, custom audience building, and integrated advertising strategies.

In this podcast episode, Alex Amos and Bobby Rieger share practical tips and real stories about growing e-commerce brands and the roles marketing and teamwork play in their success.

Launching an exclusive Amazon DSP series, we delve into its precise targeting capabilities with Adam Mellott from BTR Media, highlighting how small adjustments can dramatically reduce wasted spend for brands, starting with a nostalgic look back at one of our first episodes.

This last episode of the AI series provides a comprehensive look at practical AI tools and strategies for enhancing marketing efficiency across your whole team.

In this episode the focus shifts to practical insights from utilizing AI in marketing, as demonstrated through an AI hackathon experience at the Prosper conference. This episode emphasizes the blend of AI's efficiency and the indispensable human element in marketing, offering guidance for professionals eager to explore AI's potential.

In this episode we talk about approaches to the integration of AI into professional practice through the lens of our most recent experience: competing in an the Ultimate AI hackathon at the annual Prosper conference.

This episode really shines a light on how important it is for brands to rank well on Amazon. Emery Robbins and Destaney Wishon share their deep know-how and stories, to include a real case study from one of our clients.

In this episode we hone in on the strategies that propel brand growth, providing you with a better understanding of how to navigate this dynamic domain. Jess brings to light several common difficulties brands experience when it comes to advertising, with an emphasis on the need for a coherent, long-term strategy and effective communication with agencies.

In this episode of "Better Advertising with BTR Media," Justin Nuckols and Nick Amos from the BTR team dive into some of the newer updates with Amazon advertising.

Instead of a sole focus on ROAS (Return on Ad Spend), Justin talks about adopting a full-funnel advertising strategy as that breaks down your campaigns into five types: Awareness, Rank, Efficiency, Branded, and Auto.

Learn how the Guardian Baseball⁠ team has found success with Walmart through developing relationships with their account managers & trial and error.

In this captivating episode, Sean Riley, the innovative mind behind DUDE Wipes, shares his journey from Shark Tank to dominating the market with guerrilla marketing tactics, a robust Amazon strategy, and the importance of authentic brand growth.

#034 - In this episode of "Better Advertising with BTR Media", host Justin Nuckols interviews Justin Chen, co-founder of Pickfu, a market research tool that helps sellers and brands gather consumer feedback before investing heavily in product development and advertising. They discuss the importance of testing and iterating on creatives, such as packaging, main images, and videos, to improve click-through rates and overall sales. Chen also shares case studies of brands that have seen...

#033 - In this episode, Justin and Destaney reflect on the past year of BetterAMS and discuss the challenges, growth, and opportunities they encountered. They highlight the significant milestones they achieved, such as team growth and the development of a strong company culture. They also discuss the challenges they faced, including defining their ideal client and saying no to certain brands. The conversation then shifts to client topics, with a focus on the prominent trends and topics that...

#032 - In this episode, Justin Nuckols interviews Michael Kaminsky, a data scientist and founder of Recast. They discuss the importance of measuring the incremental return on marketing spend and how marketing mix modeling can help brands optimize their budget allocation. Michael shares his insights on running experiments to determine the true incrementality of different marketing channels, as well as the challenges of measuring the impact of advertising on platforms like Amazon. They also...

#031 - In this episode of the Better Advertising with BetterAMS, host Destaney interviews Jack Lindberg, a LinkedIn influencer and technical expert in the Amazon space who serves as the Director of Analytics at The Mars Agency. Jack shares his journey from being an opera singer to becoming an expert in AMC. (no we are not kidding!) He emphasizes the importance of continuous learning and staying up to date in the ever-changing world of e-commerce. Jack also discusses the challenges and...

#030 - Shaun Rachau, founder of Ryno Sports, and Adam Mellot, Senior Ad Strategist at Better AMS, discuss their first year working together to grow Ryno Sports as an online marketplace brand for MLB Players, Inc. merchandise. They highlight the challenges and opportunities of marketing player-specific gear, navigating licensing agreements, and expanding into new marketplaces like Walmart and TikTok Shop. They also discuss the importance of seasonality and collaborations with artists to drive...

#029 - In this special episode of Better Advertising with Better AMS things are about to get really exciting! Your hosts, Destaney Wishon and Justin Nuckols, will be chatting with the awesome Amazonians who brought us the latest cool tools from Amazon’s 2023 unBoxed keynotes. We’ve got Teresa, Ruslana, Kelly, and Jeff here to spill the beans and give us the inside scoop. We’re going to dive deep, ask the burning questions, and get to know all the amazing stuff these experts have been working...

#028 - In this episode of the Better Advertising with Better AMS podcast, host Destaney Wishon interviews Bryan Porter, co-founder of Simple Modern. They discuss the importance of building a brand on Amazon, the evolution of Simple Modern's brand strategy, and the role of advertising in their growth. Bryan shares insights on how they have honed in on their brand angle, the value of high-quality content in product listings, and the impact of packaging on the customer experience. He also...

#027 - Josh Leon is an advertising specialist and partner at Panther Vision, an outdoor gear and lighting brand. He has extensive experience in marketing and has successfully launched products on both Amazon and Kickstarter. In this episode, Justin Nuckols interviews Josh Leon from Panther Vision about their experience with crowdfunding on Kickstarter. Josh shares how they started on Amazon before venturing into Kickstarter and how the platform has helped them develop their brand identity and...

#026 - Gabriel Cáceros joins host Justin Nuckols to discuss the international side of ad management on Amazon. They focus on the differences between advertising on Amazon in the US and in countries like Mexico. Gabriel explains that Amazon Mexico is one of the fastest-growing marketplaces and highlights the unique advertising strategies and opportunities available in these international markets. He emphasizes that while the conversion rates may be lower in international marketplaces, the CPCs...

#025 - In this insightful conversation with Justin Nuckols and Alicia Long, we delve into Alicia's appearance on Shark Tank, her experience of launching her brand Nutr, and her new venture, New Ecomm Era - a community and course launched to teach organic ranking & top of funnel targeting - basically TikTok, UGC content, & influencer marketing. Alicia also details the impact of Shark Tank as a catalyst, the importance of being omnichannel in advertising, the rise of TikTok as a...

#024 - BetterAMS' own Destaney & Dustin discuss the latest Amazon Advertising developments, including Amazon Marketing Cloud & Amazon Marketing Stream. Dustin shares his insights on the value of these tools and how brands can leverage them to improve their advertising campaigns. The conversation also covers the downsides of Amazon Marketing Stream and the importance of staying up-to-date on the latest developments in Amazon Advertising. Additionally, they discuss the impact of day...