In this episode, we dive into e.l.f. Beauty’s innovative marketing strategies, from Super Bowl campaigns to AI-driven personalization, with insights from Ekta Chopra and Amazon’s Jeff Cohen.
Published 06/20/24
In this episode of our Amazon DSP Series, we talk all about DSP custom audiences, granular targeting, the ability to measure campaign impact—bringing coherence to your full funnel strategy.
Published 05/22/24