Getting Started with Amazon DSP: Key Differences from PPC
Listen now
Description
Exploring how Amazon's Demand Side Platform (DSP) leverages first-party data to go beyond traditional PPC advertising, enhancing brand visibility through strategic targeting, custom audience building, and integrated advertising strategies.
More Episodes
In this episode of our Amazon DSP Series, we talk all about DSP custom audiences, granular targeting, the ability to measure campaign impact—bringing coherence to your full funnel strategy.
Published 05/22/24
Published 05/22/24
With nearly two decades of experience, Gurmeet shares his unique insights from transitioning from a technical back-end focus to a holistic front-end e-commerce strategy.
Published 05/14/24
Links
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
See hourly chart positions and more than 30 days of history.
Get Chartable Analytics »
See hourly chart positions and more than 30 days of history.
